Type@Cooper - The Making of House Industries Lettering Manual

The Making of House Industries Lettering Manual


with Ken Barber




Mon., Sep. 14 – Mon., Sep. 14, 2020
12:30PM – 2:30PM (EDT) Convert to your local time zone location: Online

Join renowned letterer and author Ken Barber as he shares a behind-the-scenes look at the new House Industries Lettering Manual. For over 25 years, the acclaimed design agency and font foundry has built a reputation on providing a distinctive voice to companies and brands around the world through expressive logos and wordmarks. In his revealing new handbook, the studio’s Chief Lettering Officer unveils the underlying tactics and techniques that form the core of House’s eclectic creative process.
        During this visually-engaging and entertaining presentation, Ken will highlight case studies from the Lettering Manual, including work for luxury brand Hermès, director JJ Abrams, and broadway musical The Cher Show. The author will also share never-before-seen photo outtakes and sketches, and explain how on earth late-night TV host and comedian Jimmy Kimmel came to write the foreword.



Hoefler&Co The Herb Lubalin Lectures are filmed and made available here and on Vimeo with the generous support of Hoefler&Co.




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Lecturer: Ken Barber

The Making of House Industries Lettering Manual
Ken Barber is a letterer, type designer, author, and instructor. He blames Don Martin comics, Santa Cruz skateboard graphics, and speed metal logos for his obsession with letterforms. For over 25 years, Ken has produced distinctive logos for global brands and created award-winning fonts. His work is part of the Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken is the type director and studio letterer at House Industries. Author of three books, his award-winning Lettering Manual was released in 2020.



• Type and Lettering
• House Industries